SWOT analysis A SWOT analysis
(Strengths, Weaknesses, Opportunities and Threats) is a common business practice used to specify the objective of a business venture or project and identify the internal and external factors that are favorable and unfavorable to achieving that objective. Since we treat the sale of every property as its own small business, we take those same principles and apply it to your home’s business plan. A SWOT analysis acts as the foundation and ensures that our efforts are based on a measurable strategy that will result in the achievement of your goals.
A Marketing Matrix or Mix is a method of creating a strategic marketing plan based on the 4 P’s or C’s of marketing: Price, Product, Place and Promotion OR Cost, Consumer, Convenience and Communication. In real estate sales, the 4 C’s tend to have more meaning as 2 of the P’s (Place and Product) are mostly out of the seller’s control. Through the matrix, we identify the best practices and procedures to use when marketing your home to consumers. One of the biggest mistakes that agents make today is trying to market each home the same way…a mansion is not a condo, so they shouldn’t me marketed the same way.
Focused approach on TCG
Identifying your home’s TCG (Target Consumer Group) is a key step in designing your home’s business plan. In fact, it is the one step that all others rely upon. Pivach Properties has developed a method of determining your homes primary TCG based on a combination of: the homes features, market conditions, moving trends, and other external factors. By targeting the right consumer from the beginning, we will sell your home faster and for more money than any other agency…period.
Outlined action plan
Every good general knows that no battle can ever be won without a good plan of action. Based on the final business plan for your home, we create a plan of ACTION that will provide a roadmap for executing our objective of selling your home. You will receive, and agree to, your home’s action plan to be followed by regular meetings where we will discuss the results of our efforts and adjust accordingly.